These Drive30 Product, Operating & Acceptable Use Terms (“Website Terms”) are published at drive30.ai/product-terms and incorporated by reference into the Drive30 Master Services Agreement, applicable Service Schedules, Pricing Schedule, Order Form, and/or electronic acceptance flow that expressly reference this document. Capitalized terms not defined herein have the meanings set forth in the governing agreement.
These Website Terms govern product-specific, operational, technical, workflow, access, verification, acceptable use, support, and similar non-commercial matters for the Services. These Website Terms do not override negotiated pricing, payment terms, data ownership, indemnification, limitation of liability, or dispute resolution unless a written amendment expressly states otherwise.
Unless otherwise expressly required in writing, Client is not required to approve each individual video, video refresh, asset variation, metadata update, formatting change, scheduling adjustment, publishing action, or similar marketing output prior to publication. Instead, Client retains final approval authority over the applicable Approved Framework, including initial campaign settings, brand standards, disclosures, content parameters, publishing channels, budget limits, business rules, escalation thresholds, and other approval criteria made available through the Services or otherwise agreed in writing.
Once the Approved Framework is established, Client authorizes Drive30 to create, refresh, optimize, schedule, publish, pause, modify, and manage content and related marketing outputs within that Approved Framework, including through automated or rules-based workflows, without requiring separate approval for each individual output.
Separate Client approval is required only for: (i) content or claims outside the Approved Framework; (ii) new rooftops, new channel categories, or new service lines not previously authorized; (iii) material changes to required disclosures, brand positioning, or other parameters designated by Client as approval-required; or (iv) any other content expressly identified by the parties in writing as requiring case-by-case approval.
Client authorizes Drive30 to publish, refresh, optimize, schedule, pause, and manage content on Client’s behalf to Client-designated digital properties, supported third-party platforms, and other supported distribution channels, provided that such content and related actions are within the Approved Framework or are otherwise separately authorized in writing by Client. Publishing remains subject to platform availability, technical constraints, and third-party terms. Third-party platforms control acceptance, placement, visibility, ranking, formatting, and removal of content and may change their policies, algorithms, interfaces, or requirements at any time.
Drive30’s verification layer (the “Verification Layer”) is a compliance-supportive integrity and monitoring framework designed to assist Client by identifying potential risks associated with content, publishing workflows, and platform or OEM policies. The Verification Layer does not provide legal, regulatory, OEM, or compliance advice, does not certify compliance, and does not replace Client’s internal compliance functions, legal counsel, or OEM guidance.
The Verification Layer may identify potential conflicts with commonly applicable advertising standards, flag content presenting elevated regulatory, platform, or OEM risk, monitor publishing workflows for integrity and consistency, apply rules-based checks aligned with known platform and OEM policies, and generate alerts, indicators, or signals for Client review. All Verification Layer outputs are informational signals, not determinations.
Drive30 may, in its reasonable discretion, block, pause, delay, withhold, remove, or disable content that presents material compliance, integrity, platform, or OEM risk. Drive30 shall provide Client with written notice (which may be delivered via email or through the Services dashboard) within twenty-four (24) hours of any such action, including the reason for the action and the content affected. Client may escalate any disputed Verification Layer action to Drive30’s designated support contact for expedited review, and Drive30 shall respond to such escalation within two (2) business days. If Drive30’s blocking action is determined by Drive30 to have been made in error, Drive30 will restore the affected content as promptly as reasonably practicable.
If Client directs Drive30 to proceed after receiving a Verification Layer alert or warning, Client assumes full responsibility for resulting outcomes. Such direction must be documented electronically.
Signals, alerts, integrity metadata, benchmarks, and analytics generated by the Verification Layer constitute Derived Data owned by Drive30, provided such data does not identify Client or consumers.
Client shall limit access to the Services to authorized Client Representatives only, maintain the confidentiality and security of credentials, promptly notify Drive30 of any suspected compromise, and remain responsible for all access to and use of the Services through Client credentials or systems until Drive30 has a reasonable opportunity to disable or replace affected credentials.
Client shall use the Services in a lawful, ethical, and commercially reasonable manner and shall not: use the Services for any unlawful, deceptive, or misleading purpose; interfere with or disrupt platform operations or security; attempt to access non-public systems, data, or accounts; share credentials, permit unauthorized access, or use another person’s credentials to access the Services; reverse engineer, scrape, or attempt to derive platform logic or models; or circumvent safeguards, limits, or controls implemented by Drive30.
Client shall not permit access to or use of the Services by any direct competitor of Drive30, use the Services to develop, train, validate, benchmark, or improve any competing product or service, benchmark, test, evaluate, or publish comparisons regarding the Services without Drive30’s prior written consent, or export, extract, copy, transfer, or disclose data, content, reports, screenshots, workflows, models, or other outputs from the Services except through functionality expressly provided by Drive30 or otherwise expressly authorized in writing by Drive30. Notwithstanding the foregoing, nothing in this Section prohibits Client from engaging in ordinary-course vendor evaluation processes in connection with the renewal or replacement of the Services, provided that Client does not use proprietary Drive30 platform outputs, models, or non-public data in such evaluation and does not grant a competing vendor access to the Services or Drive30’s Confidential Information.
Client is solely responsible for all content provided, approved, or published using the Services. Client shall ensure that content is accurate, truthful, and not misleading; clearly discloses pricing, incentives, material terms, and limitations; complies with applicable advertising, consumer-protection, and unfair-competition laws; complies with OEM branding, incentive, and advertising rules; and complies with third-party platform policies.
Client shall not submit, approve, or publish content that includes or promotes false, deceptive, or misleading claims; undisclosed pricing terms, bait-and-switch practices, or deceptive incentives; misrepresentation of vehicle condition, availability, or features; unsubstantiated performance, pricing, or savings claims; discriminatory, hateful, harassing, or abusive material; illegal activity or prohibited products or services; or infringement of third-party intellectual property rights.
The Services may be used in connection with regulated subject matter such as vehicle advertising, incentives, or financing representations. Drive30 does not provide legal, regulatory, or compliance advice, and Client is solely responsible for determining compliance obligations. The Verification Layer provides support signals only, not determinations.
Client shall promptly cooperate with reasonable requests related to content review or investigation, regulatory inquiries related to Client content, and platform or OEM enforcement matters.
Drive30 may, in its reasonable discretion, reject, block, pause, or delay content; remove or disable published content; suspend or limit access to the Services; or require remediation or corrective action.
Drive30 may perform onboarding, implementation, activation, configuration, workflow setup, brand templating, integration support, and related launch services reasonably required to initiate the Services. Drive30 may provide ongoing operational support, issue handling, content workflow support, and commercially reasonable assistance related to the Services, subject to the purchased scope. Drive30 may update, modify, improve, or replace workflows, templates, automation logic, formats, dashboards, reporting views, support processes, and operational methods used to deliver the Services, provided such changes do not materially reduce the purchased Services.
The Services depend in part on Client systems, third-party systems, data quality, APIs, connectivity, and platform availability outside Drive30’s control. Drive30 does not guarantee sales results, lead volume, traffic, ranking, compliance outcomes, OEM approval, reimbursement, or profitability. Any metrics, insights, recommendations, alerts, or other outputs are historical, comparative, predictive, or illustrative only and must be independently reviewed by Client before action is taken.
Drive30 may update these Website Terms from time to time to reflect operational changes, product evolution, technical requirements, workflow refinements, legal developments, platform requirements, or OEM policy changes. Material updates will be communicated via email to Client’s designated contact on file at least thirty (30) days prior to taking effect. Non-material updates (including corrections, clarifications, formatting changes, and platform or OEM policy alignments that do not reduce Client’s rights) may be made upon reasonable notice and take effect immediately upon posting. A change affecting more than ten percent (10%) of the purchased Services by value or functionality shall be deemed material for purposes of this Section. No update to these Website Terms may materially reduce the purchased Services or alter negotiated pricing, payment terms, data ownership, indemnification, limitation of liability, or dispute resolution without Client’s written agreement.
In the event of a conflict, the governing Master Services Agreement, applicable Pricing Schedule, and applicable Service Schedule control over these Website Terms unless a written amendment expressly states otherwise.